Aristotelling! The art of persuasive communication

Aristotelling! will help you to know the art of persuasive communication. This concept refers to three things: a School, a Team, and a Methodology.

A School, IESE Business School, which, for more than 60 years, has been at the forefront of management education and leadership development, whose mission today remains the same as it was back in 1958: to educate and inspire leaders who wish to have a positive and lasting impact on people, business and society.

A Team of highly experienced professionals, who collaborate with IESE to make participants understand the importance of communication in exercising this leadership. This book will inspire you with their experience and vision. To learn and practice communication skills in a global business environment.

An Aristotelian Methodology for public speaking: understanding concepts, applying structures, and receiving feedback. A classical training, from the logos, ethos, and pathos de-ined by Aristotle almost 2,500 years ago. For you to master the art of persuasive communication, which will help you better face the global challenges that you will have today as a leader.

Editorial

EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A.

Colección

Libros IESE

Formato

Tapa blanda

Páginas

156

Año

2025

Idioma

Español

ISBN

9788431340537